4
Jan
Coffee of 2012
January 4, 2012, 8:42 am
Some of my summer reading has included James Hoffman’s blog, JIMSEVEN. James is a World Barista Champion, coffee roaster and coffee intellect (amongst other things).

Have a read through yourself, what I found interesting is the results of his 2011 predictions being fairly accurate especially in the rise of filter brewed coffees and the increase in coffee prices, both of which he predicts are to rise again in 2012.
The notion that filter coffee surpasses espresso may sound far-fetched, and I do think we are a wee way off that. However, the increase in filter coffee purchases makes me quite happy. In the store we present filter coffee as alternative beverage, it does take a bit longer and hence it often isn’t chosen. The beauty of filter coffee is that the subtle flavours of the coffees are preserved, and with higher quality coffee coming in all the time it does seem a waste of sorts to shoot this straight into espresso. Don’t get me wrong, espresso has it’s place, and I love it, but if I go to a restaurant and always order my steak medium rare, what am I missing out on? Steak Tartare perhaps…?
The goal for us at Merito this year is to buy, and present, an elegant range of coffee that can be enjoyed through filters as well as espresso. I hope to see an increased interest in the finer, speciality coffees.









